Digital producer and internet enthusiast, I love making cool things for, on, and with the internet.
AI-Powered Digital Experience
athenahealth
Project: SmartMe Portrait Generator Experience
Production: SOSOLimited, MullenLowe
SmartMe Details: This portrait generator, powered by the iPad Pro, features facial mapping and AI to capture the likeness of users to build their illustrated portrait in the athenahealth brand VisID. Portraits are customizable using the feature and accessory library.
Additionally, custom lightweight, portable and adjustable kiosks were developed to house the experience which provides a unique lead-gen opportunity at events.
VR Gamified Experience
Olympus
Project: Olympus Medical NBI Virtual Reality Experience
Production: White Rhino
Details: iPhone-based virtual reality (VR) experience where clinicians travel into a realistic human bladder to find and destroy lesions.
Developed for Olympus and featured at their AUA (American Urological Association) event booth.
Multi-Platform Social Activation
Royal Caribbean
Project: Perfect Day Day social giveaway
Production: MullenLowe
Details: #PerfectDayDay was a single-day activation across 5 social platforms to surprise and delight user engagement with DM’d gifts. I developed a smart sheet for teams to live-log interactions, where embedded formulas triggered approved copy stacked with responses for every possible interaction, managed gift delivery, tracked engagement, and allowed stakeholders to track progress in real-time.
Animated Interactive Content
Kuebix
Projects: Animated Explainer Video, Interactive Site Intro
Production: White Rhino, SAC Designs
Details: Reimagining the online presence of Transportation Management System (TMS) pioneer Kuebix meant building a site experience that reflects their innovative and tech-forward brand.
Clear wayfinding and clean site architecture are combined with custom 3D-model animations. Scalable templates and content authoring let Kuebix take the reigns after launch.
Project: Animated Explainer Video
Production: SAC Designs, White Rhino
Project: Animated Site Experience
Production: White Rhino
Ochsner Health System
Gamified Digital Experience
Project: Quality & Safety Gamified Experience
Production: White Rhino
Details: Through a gamified experience, users navigate medical departments and identify the outcomes most important to them. From recovery times to convenience to success rates, selections would populate in a personal dashboard with real-time outcome-data from the hospital.
